W tym Case Study firmy Snowflake znajdziesz wiele cennych lekcji o mistrzostwie w realizacji przez nich jednej z najważniejszych aktualnie metryk modelu SaaS – Net Revenue Retention, który opisuje tendencje klientów do zwiększania swoich wydatków na produkt w czasie.
W skrócie:
- A deep dive in GTM metrics with a focus on Revenue Retention
- Snowflake is a software Dracula. It latches onto its customers and drains their bank accounts dry, but their victims are happy throughout the process. They are a world-class company at “net revenue retention”—a crucial metric for SaaS businesses that describes the tendency for customers to increase their spend over time.
- NRR is important for enterprise SaaS companies because there are a limited number of customers that have the problem they are trying to solve, so the business can flatline quickly unless they find a way to grow revenue through their existing customer base.
- Most companies have 1-2 reasons why their NRR is good. Snowflake has 6.
Szczegóły Case Study
https://every.to/napkin-math/snowflake-the-righteous-blood-sucker