The Enterprise Marketplace Index is the industry’s largest compendium of third-party marketplace insights, representing 60 global retailer marketplaces offering over 60 million products across more than 50,000 sellers.
Kluczowe wnioski
- Enterprise marketplace growth of 81% more than doubled eCommerce growth.
- Adding new sellers accounted for 2/3rds of all marketplace growth.
- To meet shopper needs, marketplace product assortment grew by 32%.
- Marketplaces generated 34% more traffic for retailers.
- Seller GMV growth boosted bottom-line to nearly $15,000 per seller.
Materiał źródłowy
Enterprise Marketplace Index – March 2021