Tinder
https://growth.design/case-studies/tinder-monetization/
https://growth.design/case-studies/instagram-monetization/
Strava
https://growth.design/case-studies/strava-freemium-conversion/
Signal
https://growth.design/case-studies/signal-revenue/
Uber Eats
https://growth.design/case-studies/uber-eats-scarcity/
Amazon
https://growth.design/case-studies/tiny-product-tips-amazon-checkout/
Mariokart
https://growth.design/case-studies/mario-kart-revenue-model/