Co to?
Value Proposition Canvas is very useful for framing your experimentation, where the main benefit is put on understanding the customers and how our products and services create value for them.
Dlaczego warto?
- Identify your customer’s major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.
- Define the most important components of your offering, how you relieve pain and create gains for your customers.
- Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.
Jak zastosować?
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Value Proposition Canvas