Feedback Loop, platforma i narzędzie pomocne przy procesie badawczym (research) opublikowała, już 7. edycję ich raportu, który skupia się na stanie środowiska Product Managerów i zespołów produktowych. Uwzględniając tym razem także istotny czynnik ich decyzji i zachowań w ubiegłym roku – COVID-19.
W środku znajdziesz:
- Pandemic-related PM changes
- Shifts in technology integrations and interests year-over-year
- How PMs view their existing resources, and are dealing with the anticipated evolution
- Where your colleagues are landing professionally and how their responsibilities have changed
Kluczowe wnioski:
- COVID-19 had a lasting impact on the way product managers worked, interacted with customers, and utilized their development resources.
- More ideas and inspirations came from internal, rather than external, resources. Customers as the best idea source — down from 60% in 2020 to 41% this year.
- Internet of Things overtook 2020’s frontrunner, AI/Machine Learning. Chatbots, rather, in reverse.
- Product managers are always looking for more development resources. Still the No. 1 most pressing need. Plus, collaboration and the need for alignment.
- The responsibilities and importance of PMs are expanding at smaller companies, where they are often responsible for sourcing their own research on users/customers.
Badanie przeprowadzono na grupie 502 product managerów, ich reakcji, przemyśleń i praktyk w 2020.
Link:https://go.feedbackloop.com/product-management-insights-report-2021